Transfers were only available on Breeze fare media – no paper transfers or bus to rail magnetic transfers were to be issued. This meant that all customers would have to pay with a Breeze Card, ticket or cash. In July 2007 MARTA indicated that pay per boarding was scheduled to begin. Magnetic cards were invalidated permanently and MARTA considered the Breeze system complete.
#BREEZE CARD FREE#
In July 2007 MARTA also stopped offering free Breeze Cards online and order forms from MARTA Ride Stores. In May 2007 MARTA began to charge a 50 cent surcharge on all Breeze Tickets. As the conversion reached its final phase, MARTA hosted "token exchanges"(October–December), allowing for people with rolls of tokens to have the number of tokens encoded on an extended-use card. Breeze cards became available by mail to customers that pre-ordered starting September 30, 2007. The system stopped selling tokens in the late fall, and magnetic weekly and monthly MARTA cards were still sold until July 2007 when magnetic cards were invalidated permanently signalling completion of the Breeze system conversion. The BVMs currently accept credit cards and cash for payment. Now, the BVMs provide patrons with the ability to check a card's balance, and pay for parking at certain stations. After July 2007, the price to purchase a Breeze card and a Breeze ticket were set to $5 and $0.50 respectively.
Also, starting October 2006, patrons were allowed to reload Breeze Tickets (which expire 90 days after purchase). īetween Octoand July 2007, patrons were allowed to purchase Breeze Cards (which initially expired three years after first use) for free. System wide installation (both train stations and buses) was completed in early September, making MARTA the first system in the United States to move towards only smart cards for fare (excepting cash). MARTA first implemented Breeze at the Bankhead station in December 2005. During the installation phase (December 2005 to September 2006) Breeze gates were installed in all stations, there were new bus fare boxes and Breeze Vending Machines "BVMs", in which individuals can buy Tickets encoded with one ride. In preparation for the Breeze Card, MARTA initially deployed the Breeze Ticket, a limited-use paper stored value card. Transfers are automatically loaded when riders tap their Breeze cards as they enter a bus.īreeze Card can be used with MARTA Bus and Rapid Rail, CobbLinc service of Cobb County, Ride Gwinnett of Gwinnett county as well as GRTA Express bus services. The cards are also used to receive transfers when riders tap to exit the rail station. The fares are authenticated by RFID at the rail station fare gates or at the fare boxes in the buses. There is also a ticket composed of coated paper around the RFID antenna, which are only available for groups, school students, and during special events. The card can be reloaded on a bus (cash only) or at a Breeze vending machine (BVM). The card, made of plastic, is durable and can be purchased for $2. Breeze Vending Machines (BVM) distribute regional transit provider passes (providing that the requested system has completed their transformation to the Universal Breeze AFC.) The Breeze Card employs passive RFID technology currently in use in many transit systems around the world. As of Jthe TransCard and the paper transfers were discontinued and patrons now use a Breeze Card or ticket to access the system (except for single bus rides, which can still be paid for in exact change), and all transfers are loaded on the card.
#BREEZE CARD DRIVERS#
They were also able to obtain paper transfers from bus drivers to access the train.
The major phases of MARTA's Breeze transformation took place before Jwhen customers were still able to purchase TransCards from ridestores or their employers. Transit riders are able to add value or time-based passes to the card at Breeze Vending Machines (BVM) located at all MARTA stations. The card automatically debits the cost of the passenger’s ride when placed on or near the Breeze Target at the fare gate. The Breeze Card is a stored value smart card that passengers use as part of an automated fare collection system which the Metropolitan Atlanta Rapid Transit Authority (MARTA) introduced to the general public in early October 2006.
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